Waterworks Pools & Spa

Brad Cross has been making waves in the pool business since 2004. Back then, no one thought Atlantic Canada could support more tailored, exacting, and extravagant pool work. But Brad saw the potential, and he continues to bring high-end pool and landscape design and construction methods to Atlantic Canada.

After graduating from St. FX with a business degree, Brad went to work formally in the family pool business. By this point, though, he’d already worked almost every role in the company, having been there since age 12. He quickly realized that what he wanted to do was run the company’s installation division. That’s when he noticed that Atlantic Canada was very short on high-quality pool suppliers. Everyone was offering the same standard pools, day-in, day-out, never striving to improve the designs, the personalization, or the quality. Brad knew he could do better, and offer better to his clients. That’s when Brad started studying, completing hundreds of hours of coursework in landscape design, pool design, hydraulics, and more. He’s also one of the first members of the International Watershaping Institute, and reached the level of Verified Watershape Designer. The folks in Watershape U are still shocked when Brad tells them where he lives – their members typically work in larger global centres and warmer climates. But Brad Cross’s work is now recognized throughout North America. So yes – you can count on him and his team to bring your vision to life – even better than you expected.